Upon turning the page once again, you find yourself inside the elevator, where each floor corresponds to one area of the site. The softness of the gradient perfectly fits the pastel color palette used for the pop-up book, creating a highly enjoyable visual experience for viewers. It stays there when you flip the first page of the magazine, revealing a 3D pop-up book depicting Cadorna Square with Condé Nast’s building on it. As the “Life in Vogue” text and the illustration of the magazine appear on the loading screen, the peachy colored gradient appears in the background. a virtual replica of Vogue’s offices in Milan that anyone can tour from the comfort of their own home. Instead, Vogue created this interactive platform, i.e. However, due to the ongoing Covid-19 pandemic, this year’s edition couldn’t be held. Life In Vogue is Vogue Italia’s annual event when they open their Milan offices to the public. This interactive element lets you further experiment with Hulet’s gradients and experience all the variety you can get from them, depending on where the cursor is located on the screen at any given moment. So as you move the mouse around the page, the blue circle follows you around, creating a regal gradient by merging black and indigo blue hues. While this is the only page on the site with a flat black background, the pointer shines some indigo blue onto it. Whichever page you visit, the cursor will shine a faint light on the backdrops, turning the already vivacious backgrounds into fully interactive canvases. But he also goes a step further, using the mouse cursor as a tool that allows visitors to play around and modify the look of the site’s backgrounds. He blends dark and light blue as well as powdery pink and cerulean shades to create eye-appealing transitions from one color to another. His passion for blending colors and creating transitions from one hue to the next is evident on every page of his website. On his homepage, he briefly introduces himself and immediately states his love for gradients. The way Murmure uses gradients sparsely demonstrates just how effective they can be, especially when combined with a mostly monochromatic and minimalist interface.įrançois Hulet is a Belgian designer. When you click on any of the links, the circle expands, taking up the entirety of the viewport and serving as a beautiful transition effect. Once you open it, you will notice links on the right side of the screen, while the left is dominated by a large circle with a gradient that changes color depending on the page you’re currently on. But the most prominent use of gradients, perhaps, is in the hidden menu. There are strategically placed gradients throughout the site’s imagery, usually combined with black and white backgrounds, which makes the vibrant colors pop even more. The colorful project previews and the blue cursor break the monochromatic aesthetic of the site. The more you move the mouse over it, the messier its shape becomes. As soon as you bring the cursor close to the sphere, the dots morph into strips and the whole shape starts to look like some kind of pom-pom. At the top of the page, you can see the studio’s logo with a dotted sphere in the background. Their homepage is predominantly in black and white. Murmure is a French creative agency with offices in Caen and Paris.
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